Neoprene bags made to suit your everyday.



Fridays The Label has a growing community of members from all around the world out there doing their awesome thing every day. Our philosophy is to hero and support these inspiring ambassadors to keep doing what they love!


Alex, Founder
Alex is from the UK but emigrated to warmer climates to live a more outdoorsy life and follow her love of travel. She spends her days between the ultimate beach life in Australia, surfing in Bali and hanging with family in Wales where her love of the sea originated.

Fave Fridays bag?
The classic black Sunrise is me all over.


Dani, Founder
This Brazilian beauty is a true Carioca through and through (the term for a local from Rio De Janeiro). Growing up around the lively city of Rio, its famous beaches, and passionate locals, Dani has a love of salsa dancing, yoga and travel. 

Fave Fridays bag?
Love the versatility of Sunset - day to night in a minute!


Bonnie, Founder
A true Aussie girl, Bonnie grew up on the East coast of Australia. She loves early morning swims, cruising around the streets of Bondi, all things to do with design, and catching up with friends over a much needed vodka-lime-soda.

Fave Fridays bag?
Sunshine always brings the vibes!


Ruth, Pilates Instructor
Ruwie is a part time pilates instructor and full time mum/superhero hailing from North West England. Her love of fitness and beach living came from growing up with long European summers by the sea and was solidified with a four year life stint in Sydney, Australia. Pilates, yoga and swimming in the ocean always gave her a much needed escape from the 9-5 office job.

Fave Fridays bag?
Can I have all 4? Love how they take you from the office/baby playgroup to the gym!


Steffie, Surfer & Entrepreneur
A passionate surfer, business owner and now mum, who fled her Environmental Consulting career in Australia to pursue her passion of travel and surf. After a year of travel around South America, she's settling into the little surf town of Muriwai Beach, NZ. Steffie now enjoys her time at the beach with other 'surf mums', surfing abroad with her partner Vini, growing her own veggies, and running her Environmental Consulting Business. 

Fave Fridays bag?
My Sunshine bag is perfect to take from an early beach mission to a lunch meeting in the city. 


Ella, Mobile Tech
Ella is a proud wife and mumma, and loves traveling with them all around Australia where she was born and bred. Now living in the beautiful beachy suburb of Manly, she manages to balance her family, friends and work with endless energy and enthusiasm, with a coffee in one hand and her daughter holding the other. 

Fave Fridays bag?
Can't live without my spotty Sundowners - carries everything from my macbook to spare nappies!